Articles

You want to jump on trending topics that fit your industry directly or indirectly. This enables you to tap into popular culture and incorporate it into your marketing efforts.​ A little bit of creativity can go a long way.

Create a report that shares insights to your industry. Make sure to state quality metrics and information about your industry. U​sing this technique can help to set you and your business as an industry expert. You can then promote the report by using that information to fact-flood search results! Be...

The practice creating fact-filled posts and sharing them across many platforms.​ This will help to enhance your search engine optimization (SEO) rankings​. The real bonus here is you would be flooding the search results for people interested in products and services you offer.

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...

Previously, I released a video that spoke about planning your journey. In this video I talk a little bit more about understanding the details you will need for that journey. Not only should you be creating a list of tasks, but you should be getting details around those tasks, so you are specific in ...

I am by no means a clock-watcher. However, there are limits to how much I am going to devote to a job. Something as simple as answering emails to and from work is overtime. If you are already giving your job 8 hours a day, you are giving then even more time when you choose to work during your commut...

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

An example of sticking with it. The idea of not stopping just because you get a little bit of resistance. You have to listen to who you are speaking with and find out what they are looking for or identify an opportunity for what you are trying to get across to them. Understand what they want or need...