Competition

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...

Trending Topics

You want to jump on trending topics that fit your industry directly or indirectly. This enables you to tap into popular culture and incorporate it into your marketing efforts.​ A little bit of creativity can go a long way.

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...