Bridge to the future

If marketing is what gets them to go out on a date, branding is what gets them to build a relationship.


Brand strategy is about defining the goal and the journey to get there.  At Rebel Visions we know how to map your brand's journey. The Rebel Visions team will work with you to create your strategy and create the appropriate tactical implementation plan. An effective marketing program is dependent upon a well-conceived brand strategy. The goal set is a big piece, but it is second to the journey.

The actual goal of branding is not to improve your sales though. It's to build the army of people who'll promote your brand for free, over and over again. The hope is that they'll turn into raving brand advocates.

The Seven Key Points

There are seven main steps to building a strong brand and creating what people come to know.

  1. Research your target audience and your competitors
  2. Define your focus and company personality
  3. Choose your business name
  4. Create your slogan
  5. Design the look of your brand (colors and font)
  6. Design your logo
  7. Apply your branding across your business

Every so often. you may find it necessary to pivot. When you do, you should revisit each of these steps so you can be complete in rebuilding your brand. whether you are starting from the beginning or looking to move toward the next stage of your brand journey, the Rebel Visions team is skilled at helping you develop the strategy and handle tactical implementation.