Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Social Media Funnel

So many companies get this small detail wrong. Unfortunately, it happens more often than not, too. Stop sending people away from your website and to social media.The whole point of social media marketing is to bring people back to a focal point for your business. That focal point should be your webs...

Social Media Tagging

Tagging is a very important part of the social media marketing process. That said, you should not be haphazard when selecting who or what to tag. You want to be sure the person or company you are tagging fits your brand personality. (We will get into brand personality in another video.)In this video...