Planning the Journey

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...