Information Hubs

U​se your knowledge and expertise to create a space for people to come to your site and learn more about what they are seeking. You can then couple that with how your products or services can be the solution.

Demographics

I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...