Search Engine Optimization

Search engine optimization has been around almost from day one of the introduction of search engines. People have always been working on being at the top of the list. In this video we touch on why it is important, but also why you shouldn't think of it as the only thing you need to do to marketing y...

Competition

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...