Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Social Media Tagging

Tagging is a very important part of the social media marketing process. That said, you should not be haphazard when selecting who or what to tag. You want to be sure the person or company you are tagging fits your brand personality. (We will get into brand personality in another video.)In this video...