Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Tenacity and Drive

An example of sticking with it. The idea of not stopping just because you get a little bit of resistance. You have to listen to who you are speaking with and find out what they are looking for or identify an opportunity for what you are trying to get across to them. Understand what they want or need...

Local Radio and TV

Time to get local! Did you know that local radio and local TV ads can be very cost effective? When creating your marketing strategy, you should consider what you can do with both of those traditional mediums. So many people are stuck on social media that they forget all about traditional media and w...