Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Social Media Tools

There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.

Overtime

I am by no means a clock-watcher. However, there are limits to how much I am going to devote to a job. Something as simple as answering emails to and from work is overtime. If you are already giving your job 8 hours a day, you are giving then even more time when you choose to work during your commut...