Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Social Media Metrics

So many people get on social media, but do not pay attention to their metrics. In this video we take a few minutes to describe metrics and why they are important.We barely scratch the surface here, but you will see why it is very important for you to understand your metrics. Your metrics can help yo...