Planning the Journey

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Social Media Tagging

Tagging is a very important part of the social media marketing process. That said, you should not be haphazard when selecting who or what to tag. You want to be sure the person or company you are tagging fits your brand personality. (We will get into brand personality in another video.)In this video...