Platform Choice

One of most important things you can do is get started with social media marketing. That said, it is important to know which social media platforms best suit your strategic objective.Some platforms lend themselves to growing the number of followers for one-way communication. Other platforms are used...

Social Media Funnel

So many companies get this small detail wrong. Unfortunately, it happens more often than not, too. Stop sending people away from your website and to social media.The whole point of social media marketing is to bring people back to a focal point for your business. That focal point should be your webs...

Video Content

Whether you want to or not, video is a huge piece of any marketing strategy. More platforms are moving to video and away from plain images. Do whatever you have to do, but step up your video game and use them across the platforms that fit your marketing strategy.