There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.
An example of sticking with it. The idea of not stopping just because you get a little bit of resistance. You have to listen to who you are speaking with and find out what they are looking for or identify an opportunity for what you are trying to get across to them. Understand what they want or need...
You want to jump on trending topics that fit your industry directly or indirectly. This enables you to tap into popular culture and incorporate it into your marketing efforts. A little bit of creativity can go a long way.
I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.