Platform Choice

One of most important things you can do is get started with social media marketing. That said, it is important to know which social media platforms best suit your strategic objective.Some platforms lend themselves to growing the number of followers for one-way communication. Other platforms are used...

Social Media Funnel

So many companies get this small detail wrong. Unfortunately, it happens more often than not, too. Stop sending people away from your website and to social media.The whole point of social media marketing is to bring people back to a focal point for your business. That focal point should be your webs...

Dumb Dumb Work

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...