Local Radio and TV

Aug 11, 2021

Time to get local! Did you know that local radio and local TV ads can be very cost effective? When creating your marketing strategy, you should consider what you can do with both of those traditional mediums. So many people are stuck on social media that they forget all about traditional media and what it can do to create local buzz about their business.

Take a walk with us and learn why local TV and radio can be important parts of your marketing strategy.

Tagging is a very important part of the social media marketing process. That said, you should not be haphazard when selecting who or what to tag. You want to be sure the person or company you are tagging fits your brand personality. (We will get into brand personality in another video.)In this video...

Influencer Marketing

Aug 11, 2021

Influencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Competition

Aug 11, 2021

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...