Influencer Marketing

Aug 11, 2021

Influencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I know someone that has hundreds of thousands of followers, but his interaction levels are abysmal. I also know people that only have tens of thousands of followers, but their engagement rate is crazy high. Do your research and choose the right ones. Then comes the rate negotiation, but that is not really all that hard. A lot of people with strong following make their money from a lot of endorsements instead of just a few big ones.

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

Tenacity and Drive

Aug 11, 2021

An example of sticking with it. The idea of not stopping just because you get a little bit of resistance. You have to listen to who you are speaking with and find out what they are looking for or identify an opportunity for what you are trying to get across to them. Understand what they want or need...

Demographics and Platforms

Aug 11, 2021

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!