Influencer Marketing

Aug 11, 2021

Influencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I know someone that has hundreds of thousands of followers, but his interaction levels are abysmal. I also know people that only have tens of thousands of followers, but their engagement rate is crazy high. Do your research and choose the right ones. Then comes the rate negotiation, but that is not really all that hard. A lot of people with strong following make their money from a lot of endorsements instead of just a few big ones.

Search engine optimization has been around almost from day one of the introduction of search engines. People have always been working on being at the top of the list. In this video we touch on why it is important, but also why you shouldn't think of it as the only thing you need to do to marketing y...

Social Media Tools

Aug 11, 2021

There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.

Social Media Funnel

Aug 11, 2021

So many companies get this small detail wrong. Unfortunately, it happens more often than not, too. Stop sending people away from your website and to social media.The whole point of social media marketing is to bring people back to a focal point for your business. That focal point should be your webs...