Influence vs Popularity

Aug 11, 2021

There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it doesn't mean you can influence them.

So many people get on social media, but do not pay attention to their metrics. In this video we take a few minutes to describe metrics and why they are important.We barely scratch the surface here, but you will see why it is very important for you to understand your metrics. Your metrics can help yo...

Know Your Role

Aug 11, 2021

Are you looking to market your business or become a social media influencer? Understand your role. Being an influencer is completely different than being a business owner, unless your business is being an influencer. Watch this video and learn why this is an important lesson to learn.

Competition

Aug 11, 2021

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...