Influence vs Popularity

Aug 11, 2021

There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it doesn't mean you can influence them.

Membership on Rebel Vino is free! We even have a free level for businesses that are just looking to get started. Our most expensive business level is only $120 per year! We created Rebel Vino to change how people look at the enjoyment of various foods and beverages. The idea is to add to the discove...

Demographics and Platforms

Aug 11, 2021

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!

Video Content

Aug 11, 2021

Whether you want to or not, video is a huge piece of any marketing strategy. More platforms are moving to video and away from plain images. Do whatever you have to do, but step up your video game and use them across the platforms that fit your marketing strategy.