Influence vs Popularity

Aug 11, 2021

There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it doesn't mean you can influence them.

Influencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Your Website

Aug 11, 2021

Whether you just completed your website today or established your Internet presence years ago, you should take the time to ensure your website is capable of doing what it is intended.We take the time to describe simple reasons why you need to be more mindful of your website. This includes paying clo...

Permanent Pivot

Aug 11, 2021

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...