Your Website

Whether you just completed your website today or established your Internet presence years ago, you should take the time to ensure your website is capable of doing what it is intended.We take the time to describe simple reasons why you need to be more mindful of your website. This includes paying clo...

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Demographics and Platforms

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!