Influence vs Popularity

Aug 11, 2021

There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it doesn't mean you can influence them.

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Permanent Pivot

Aug 11, 2021

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Brand Development

Aug 11, 2021

There are many elements that go into developing your brand. From colors to fonts to logo to layout and more. The importance is to create a brand and not just a business. The creation of a brand can add longevity to a business.Take a moment and listen to why building a brand is so important as you em...