Social Media Metrics

So many people get on social media, but do not pay attention to their metrics. In this video we take a few minutes to describe metrics and why they are important.We barely scratch the surface here, but you will see why it is very important for you to understand your metrics. Your metrics can help yo...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Knowing Your Business

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic vi...