Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Social Media Tools

There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.