Competition

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...

Local Radio and TV

Time to get local! Did you know that local radio and local TV ads can be very cost effective? When creating your marketing strategy, you should consider what you can do with both of those traditional mediums. So many people are stuck on social media that they forget all about traditional media and w...

Tenacity and Drive

An example of sticking with it. The idea of not stopping just because you get a little bit of resistance. You have to listen to who you are speaking with and find out what they are looking for or identify an opportunity for what you are trying to get across to them. Understand what they want or need...