Overtime

I am by no means a clock-watcher. However, there are limits to how much I am going to devote to a job. Something as simple as answering emails to and from work is overtime. If you are already giving your job 8 hours a day, you are giving then even more time when you choose to work during your commut...

Demographics

I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.

Local Radio and TV

Time to get local! Did you know that local radio and local TV ads can be very cost effective? When creating your marketing strategy, you should consider what you can do with both of those traditional mediums. So many people are stuck on social media that they forget all about traditional media and w...