Trending Topics

You want to jump on trending topics that fit your industry directly or indirectly. This enables you to tap into popular culture and incorporate it into your marketing efforts.​ A little bit of creativity can go a long way.

Demographics

I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...