Knowing Your Business

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic vi...

Integration

As you continue to review your marketing efforts you start to realize just how hard the work is. Then you multiply that work by the number of platforms you have to market on. Then it gets even better as you contemplate the nuances of each platform. Not to mention the costs involved.Wouldn't it be gr...

Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...