Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Planning the Journey

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

Brand Development

There are many elements that go into developing your brand. From colors to fonts to logo to layout and more. The importance is to create a brand and not just a business. The creation of a brand can add longevity to a business.Take a moment and listen to why building a brand is so important as you em...