Platform Choice

One of most important things you can do is get started with social media marketing. That said, it is important to know which social media platforms best suit your strategic objective.Some platforms lend themselves to growing the number of followers for one-way communication. Other platforms are used...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Dumb Dumb Work

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...