Competition

Why are so many people afraid of competition? When a big competitor enters a new market a lot of smaller players in that market immediately enter panic mode. Why? Instead of panicking why not step up your game?! You need to get a better idea of who your customers are and why this new player thinks t...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Dumb Dumb Work

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...