Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Integration

As you continue to review your marketing efforts you start to realize just how hard the work is. Then you multiply that work by the number of platforms you have to market on. Then it gets even better as you contemplate the nuances of each platform. Not to mention the costs involved.Wouldn't it be gr...

Social Media Metrics

So many people get on social media, but do not pay attention to their metrics. In this video we take a few minutes to describe metrics and why they are important.We barely scratch the surface here, but you will see why it is very important for you to understand your metrics. Your metrics can help yo...