Dumb Dumb Work

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...