Integration

As you continue to review your marketing efforts you start to realize just how hard the work is. Then you multiply that work by the number of platforms you have to market on. Then it gets even better as you contemplate the nuances of each platform. Not to mention the costs involved.Wouldn't it be gr...

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...