Planning the Journey

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...

Integration

As you continue to review your marketing efforts you start to realize just how hard the work is. Then you multiply that work by the number of platforms you have to market on. Then it gets even better as you contemplate the nuances of each platform. Not to mention the costs involved.Wouldn't it be gr...

Video Content

Whether you want to or not, video is a huge piece of any marketing strategy. More platforms are moving to video and away from plain images. Do whatever you have to do, but step up your video game and use them across the platforms that fit your marketing strategy.