Knowing Your Business

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic vi...

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Brand Development

There are many elements that go into developing your brand. From colors to fonts to logo to layout and more. The importance is to create a brand and not just a business. The creation of a brand can add longevity to a business.Take a moment and listen to why building a brand is so important as you em...