Know Your Role

Are you looking to market your business or become a social media influencer? Understand your role. Being an influencer is completely different than being a business owner, unless your business is being an influencer. Watch this video and learn why this is an important lesson to learn.

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Knowing Your Business

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic vi...