Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Creating Industry Insights

Create a report that shares insights to your industry. Make sure to state quality metrics and information about your industry. U​sing this technique can help to set you and your business as an industry expert. You can then promote the report by using that information to fact-flood search results! Be...

Integration

As you continue to review your marketing efforts you start to realize just how hard the work is. Then you multiply that work by the number of platforms you have to market on. Then it gets even better as you contemplate the nuances of each platform. Not to mention the costs involved.Wouldn't it be gr...