Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...

Overtime

I am by no means a clock-watcher. However, there are limits to how much I am going to devote to a job. Something as simple as answering emails to and from work is overtime. If you are already giving your job 8 hours a day, you are giving then even more time when you choose to work during your commut...

Demographics and Platforms

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!