Demographics

I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.

Social Media Tools

There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.

Social Media Management

Social media management is not as easy as people think. There is much to be done just to publish the right content on the right platform. Not to mention, you have to do that for every platform you choose to market on. Watch the video and learn a little bit more about social media management.