Overtime

I am by no means a clock-watcher. However, there are limits to how much I am going to devote to a job. Something as simple as answering emails to and from work is overtime. If you are already giving your job 8 hours a day, you are giving then even more time when you choose to work during your commut...

Influencer Marketing

I​nfluencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Social Media Tagging

Tagging is a very important part of the social media marketing process. That said, you should not be haphazard when selecting who or what to tag. You want to be sure the person or company you are tagging fits your brand personality. (We will get into brand personality in another video.)In this video...