Knowing Your Business Brand

Some people know the business they are in. The question is do they know the personality of their business? Do they understand who they are selling to? Do they know why they are selling to them? Do they know the difference between selling and building relationships?This is why you need to know what y...

Permanent Pivot

The pandemic has wreaked havoc across businesses of all sizes. That said, small businesses have suffered the most. Many have gone out of business. Those that have not found a pivot. Something that has created revenue stream to at least partially replace the one that was lost during lockdown.In this ...

Planning the Journey

I met with a woman that had a general idea of what she wanted to do with her new business. When I sat with her she gave me a nice overview. It stopped there. She was unable to get into the details of her business. That is when I started working with her to develop a plan for the journey toward succe...