Knowing Your Business

Aug 11, 2021

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic view of your business. This will help you to map your journey.

Take a moment to listen to this tip. It may help you as you move onward & upward with your endeavor.

Influencer marketing can be a very effective marketing tactic. Review influencers that have an audience that fits into your demographic strategy. Then review their engagements to see if they are truly influencers or just people with a lot of followers. Sounds crazy, but it does make a difference. I...

Demographics and Platforms

Aug 11, 2021

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!

Social Media Tools

Aug 11, 2021

There are tons of tools to help you manage social media. We try to describe what some tools can do and why it may be a great idea to leverage one or more of them. From Sprout Social to Hootsuite to Rebel Reach to Rebel Vino, each tool has its merits.