Creating Industry Insights

Create a report that shares insights to your industry. Make sure to state quality metrics and information about your industry. U​sing this technique can help to set you and your business as an industry expert. You can then promote the report by using that information to fact-flood search results! Be...

Knowing Your Business

How much do you really know your business? No, I don't mean just what your business does. I mean the personality of your business. What it stands for. How you conduct business. There is so much that goes into knowing one's business that it rarely gets reviewed as a whole. You must take a holistic vi...

Influence vs Popularity

​There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it does...