Platform Choice

One of most important things you can do is get started with social media marketing. That said, it is important to know which social media platforms best suit your strategic objective.Some platforms lend themselves to growing the number of followers for one-way communication. Other platforms are used...

Social Media Metrics

So many people get on social media, but do not pay attention to their metrics. In this video we take a few minutes to describe metrics and why they are important.We barely scratch the surface here, but you will see why it is very important for you to understand your metrics. Your metrics can help yo...

Dumb Dumb Work

There is so much on my plate that I sometimes find myself speeding toward a brick wall. To avoid that brick wall, I have created a process for myself that enables me to step back from the harder work and tackle much smaller and management tasks. I call it Dumb Dumb Work. Work that is easy as pie. A ...