Video Usage

When people speak about content creation, arguably, the most important media type is video. Creating videos for your business can set it apart from your competitors and increase your reach to new customers.We explore why videos are so important as you market your products or services.

Platform Choice

One of most important things you can do is get started with social media marketing. That said, it is important to know which social media platforms best suit your strategic objective.Some platforms lend themselves to growing the number of followers for one-way communication. Other platforms are used...

Demographics and Platforms

More on demographics and platforms. The combination of the two is powerful if you know what you are doing and disastrous if you don't. We talk about the two, what they mean and why you should be paying attention to them. Join me for another quick tip!