Influence vs Popularity

Aug 11, 2021

There is a vast difference between popularity versus true influence. There are a lot of popular people out there. Some with hundreds of thousands or even millions of followers. That demonstrates a tremendous amount of reach. My perspective is just because you can reach a whole lot of people it doesn't mean you can influence them.

Time to get local! Did you know that local radio and local TV ads can be very cost effective? When creating your marketing strategy, you should consider what you can do with both of those traditional mediums. So many people are stuck on social media that they forget all about traditional media and w...

Video Usage

Aug 11, 2021

When people speak about content creation, arguably, the most important media type is video. Creating videos for your business can set it apart from your competitors and increase your reach to new customers.We explore why videos are so important as you market your products or services.

Information Hubs

Aug 11, 2021

Use your knowledge and expertise to create a space for people to come to your site and learn more about what they are seeking. You can then couple that with how your products or services can be the solution.